Stick, Stand, Store is the term used for products which offer Storage Solutions.
These products can be both functional as well as decorative.
This core product range is segmented in 4 categories:
Shelving Products include boards, brackets and clips and are marketed under customer's private labels as well as our brand name Duraline ® (www.duraline.info);
Wall Decoration Systems such as large wall-covering panels and decorative 61cmx61cm picture and story boards are marketed under our brand name Deco-Art ®;
Table & Counter tops include a large selection of laminated work and counter tops, marketed under private labels and our brand name Dura Top ®;
Flat Pack Furniture, also known as "knock-down-furniture" such as book cases, dressers, closets, etc are marketed exclusively under private labels.
Products are designed and developed with a product range and customer needs and wants in mind. Products are manufactured by a carefully selected set of manufacturers, both in the EU as well as the Far East and the America's. In most cases, Fetim is the owner of the tools and moulds. This way, exclusivity, flexibility and innovative speed are combined with an attractive price level. Even though functional ranges of these product segments tend to be fairly similar Europe-wide, the decorative ranges are always tailored to local market specifics. On average, Fetim develops over 300 new products per year to ensure the range remains 'fresh' and offers 'point of difference' for our retail customers.